Building Prismarine
Visit →Background
Prismarine is a founder-led operating studio based in Los Angeles. I built it as a sharper surface for the kind of work I was already moving toward: AI automation, product design, software, and distribution for small teams.
The point is not to look like a large agency. The studio is intentionally selective: fewer companies, deeper work, direct founder involvement, and no handoff between the person selling the work and the person doing it.
Positioning
The site frames Prismarine around four disciplines: AI & Automation, Product Design, Software, and Distribution. That keeps the offer broad enough for early-stage teams while still making the operating promise clear.
The through-line is leverage. A small team should be able to move faster without immediately adding headcount: better workflows, sharper interfaces, useful software, and clearer distribution.
What I built
The first version is a concise studio site: positioning, service areas, selected work, founder context, and a contact path. It is designed to be credible enough for outreach without overexplaining the business before the first serious engagements.
The copy stays intentionally high-level. The goal is to create curiosity and trust, then let specific outreach or calls translate the studio into the prospect's actual problem.
What I learned
A studio site has to balance breadth and specificity. Too broad sounds fake. Too narrow can box the work in before the market gives feedback.
The useful frame is operating leverage: small teams need systems, software, design, and distribution that compound together.